Here’s the table I made for this simulation: They are just an assumption to demonstrate how things work.Īssumption 1: the total monthly number of all Google searches in the US is around 10 Billion ( Source)Īssumption 2: the search volume for the query “Facebook” in the US is 83 Million (according to Ahrefs Keywords Explorer) The numbers I will use below are by no means accurate. To demonstrate you how Google Trends builds its “Interest over time” graph, let’s pretend I have the same data Google has. Here’s the Google Trends graph for the query “Facebook” over the past 12 months (in the US): And it is important to note that Trends only shows data for popular terms (low volume appears as 0).
Trends eliminates repeated searches from the same person over a short period to give you a better picture. If you’re comparing brands you don’t want to become the primary supplier of a brand that has gone out of favour with consumers.The resulting numbers then get scaled on a range of 0 to 100 based on a topics proportion to all searches. You want the search volume to be adequate in the area in which you can ship. Ideally you want to find a product category with growth trending up or steady over time so that you don’t have too much seasonal variability in your stock and you are not left holding stock you can’t sell.
#Google trends shopping free#
While it is limited to being a free tool, Google also gives you a list of additional search terms related to the term you are querying. If you want to find absolute volumes, you will need to use another tool such as Google Ads planner or SEMRush. The highest volume term and date for any of the search terms compared always gets “100” on the scale, and then all other numbers are relative to this term. These numbers are not fixed units of volume. You will observe the scale is always 25, 50, 75, 100. The Google Trends graph has a peculiar scale that can confuse people. If you sold apples online you may struggle to get consistent search volume for your shopping campaigns.īetter to know now, rather than after you start your online apple-selling ecommerce business!ĭrill down to your local region if you don’t plan to ship overseas, but perhaps check against worldwide data as well, as it would be valuable to know if something is trending elsewhere and your country just hasn’t discovered it yet. In our example, Google Shopping shows very spotty data for shopping queries towards different types of apples. As an Ecommerce business however, if you want to use Google Trends to help you make strategic decisions for ecommerce product selections, you will want to switch over to Google Shopping. Anything shorter than 30 days and the trends will relate more to the time of day that people tend to be up and searching rather than being helpful to you.īy default, Google Trends is set to Web Search, which shows you general searches for your keyword on Google. If you want to see short-term trends, 12 months, 6 months (needs to be custom) or 30 days at the lowest will be suitable. If you want to see a general trend over time, choose a date range of greater than one year so that you can see how seasonality affects your terms, for example Past 5 years is a helpful timeframe for long-term trends. The first thing you might want to do is choose a timeframe. You can search for a single term, or you can compare up to five different terms against each other. Google Trends is a useful tool for Ecommerce businesses because it lets you see how products, product categories, brands and competitors are trending over time through the world’s largest search engine, Google.
#Google trends shopping how to#
How to use Google Trends Data for Ecommerce
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